Marketing case: jones blair case study analysis free essay, term paper and book report jones blair is a company in the united states which manufactures paints and distributes them more than fifty counties in louisiana, texas, new mexico and oklahoma. Social marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience be- haviors that benefit society as well as the target audience. Glassdoor gives you an inside look at what it's like to work at jones-blair, including salaries, reviews, office photos, and more this is the jones-blair company profile all content is posted anonymously by employees working at jones-blair. At jones pr, we believe you should be heard anywhere whether your target audience is members of congress, the anytown chamber of commerce, or a particular type of consumer, we have the capability to craft the right strategy for your needs.
Jones blair - central problem as regional paint manufacturer jones blair is a regional paint manufacturer that has to compete in a mature market (sales growth are expected to be the general rate of inflation) and also very concentrated, since the seven major producers account for upwards of 60 percent of sales. Jones-blair case problem statement: where and how to deploy corporate marketing efforts among carious architectural paint coatings segments served by jbc in the southwestern usa. Marketing for managers: case: jones blair company jones blair company, early january 2005 the issue management of jones blair company needs to decide how to deploy marketing efforts among the various architectural paint coatings markets served by the company in the southwestern united states1. Appropriate for strategic marketing, marketing strategy, and marketing management courses this book is dedicated to the development of decision-making skills in marketing the text material introduces concepts and tools useful in structuring and solving marketing problems while class tested case studies provide an opportunity for those.
Marketing 4434 (01) jones blair company shane lynch l0506007 prof m das jan 19, 2011 i executive summary blair jones company needs to decide where and how to deploy corporate marketing efforts among their markets, while gaining market share and recouping noncapital expenditures within a one-year time horizon. Diy how to paint a car yourself using primer sealer, base coat, tri coat, clearcoat - duration: 8:04 donnie smith 1,076,707 views. The jones blair company 1 faculty of business management strategic marketing management (mkt 750) case study jones blair company prepared by: rosazila binti musa 2011627906 siti norhabibah binti hassan 2011822068nurulain binti mazlan2011772643 nuratiqah nabilah ab manan 2011370547 ahmad mustapha awahab 2011174185. Jones-blair company is a privately held corporation that produces and markets paint and paint sundries under the jones-blair brand name their current issue at hand is to decide on where and how to deploy corporate marketing efforts among the different architectural paint coatings markets in southwestern united states. This will be followed by the industry analysis, internal analysis of jones blair, the characteristics of its target market and the marketing mix of the company in light of all the above discussion, the answer to those specific questions of the case study will be provided.
This case is discussing the us paint industry and especially the case of jones blair company under the direction of alexander barrett this industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. The case will be decided by the court the federal trade commission works to promote competition, and protect and educate consumers you can learn more about consumer topics and file a consumer complaint online or by calling 1-877-ftc-help (382-4357. Jones blair should cut prices by 20% to stay competitive in the paint market and to create demand in several segments of the market jones blair company rationale 1) cut prices because: jbc is highest price, it will create demand, it will still stay a premium product. Problem statement: define the market target jones-blair company (jbc) needs to decide where and how to deploy additional corporate marketing efforts among the various architectural paint coatings markets.
Jones-blair company was acquired by hempel in february 2015 and completed the full product brand transition to hempel in september of 2018 on this webpage you will find easy access to the products historically sold under jones-blair industrial. Blair company is a privately held corporation with manufacturing plant and headquarters located in dallas, tx the company produces and markets architectural paint under the jones blair brand name the company also sells paint sundries like brushes, rollers, thinners, et, that are manufactured by other companies. Jones-blair background jones-blair is a regional paint company that focuses primarily on architectural coatings and professional oem products. Powerpoint format these lecture noteshells are in powerpoint format to view them will require either microsoft powerpoint 97 or the microsoft powerpoint 97 viewer.
Jones blair markets its product in over 50 counties in texas, oklahoma, new mexico and louisana the major business center is the eleven county dallas-fort worth (dfw) competition has increased and mass merchandisers control 50% of the do-it-yourself market in the dfw area. Selma blair wants fans to sign a petition for disney/marvel to re-hire director james gunn, who was fired for joking about rape and pedophilia on twitter. The jones blair case requires you to analyze the marketing situation and key issues regarding the case in your analysis, stick to the facts and do not linger on minor issues distinguish clearly between causes and effects. Jones blair company divided the market, which contains more than 1200 outlets, into dallas-fort worth (dfw) metropolitan area, contains 600 outlets and non-dfw nonmetropolitan area contains the remaining outlets.